Discover The MSI Chicago Difference: Flooring, Countertop, And Hardscaping Solutions Under One Roof

June 20, 2025

Located in Elk Grove Village and newly remodeled in April 2025, MSI Chicago features the most extensive selection in Illinois of modern and trending flooring, countertops, wall tile, and hardscaping products. Our 220,000-square-foot facility serves trade professionals across Illinois, Wisconsin, Indiana, and Iowa. We offer expert support, trend-driven products, local inventory, and innovative tools to simplify your selection process and streamline execution for both residential and commercial projects.

What You Can Expect at MSI Chicago

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Comprehensive Product Showroom and Warehouse

Step inside MSI Chicago and discover the most extensive selection of surfaces in the market. Our showroom and warehouse feature hundreds of thousands of square feet of countertops, wall and floor tile, luxury vinyl flooring, and hardscaping products. You'll find full slabs of quartz, quartzite, granite, marble, and porcelain in our slab selection area, along with a wide array of backsplashes, wall tiles, and floor tiles in our tile showroom. You'll also find a dedicated hardscape section showcasing pavers, stacked stone, turf, stone veneer, and outdoor tile—all in one convenient location.

Countertops, Flooring, Wall Tile & Hardscaping

Flooring

  1. Tile: Porcelain, ceramic, marble, travertine, quartzite, slate, and granite are available in various styles, including large-format, brick, concrete, encaustic, fabric looks, hexagon, metal, natural stone, marble looks, and wood looks.
  2. Everlife® 100% Waterproof Luxury Vinyl Flooring: Luxury Vinyl Plank flooring collections featuring wood looks, and Luxury Vinyl Tile in natural stone looks.
  3. Smithcliffs and Shorecliffs™ Hybrid Rigid Core : Standard plank sizes for everyday residential, and larger, more durable planks for high-traffic areas.
  4. W™ Luxury Engineered Hardwood : Premium engineered, European White Oak hardwood with durable, stable construction for long-lasting, elegant flooring.
  5. Woodhills® Waterproof Wood Flooring : Hardwood with waterproof technology and enhanced wear layer for durability.

msi-chicago-countertop-slabs.webpSlabs and Countertops

  1. Q™ Quartz: Over 100 color options.
  2. Natural stone: Quartzite, granite, marble.
  3. Stile™ Porcelain slabs: Natural stone look slabs for countertops and walls.
  4. Prefabricated Countertops: Quartz, quartzite, granite, marble, and porcelain.

msi-chicago-quartz-showroom.webpBacksplash & Wall Tile

 

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Design, Samples, Visualizers, and Support

Design Support

Our service team assists homeowners, designers, and channel partners with product selection, sample sourcing, and coordinating flooring, wall surfaces, and countertops.

Product Samples

We offer physical take-home samples. You can scan product QR codes to select samples and receive a digital product catalog with your selections.

Room Visualizers

Our augmented reality tools—including the Multi-Surface Visualizer, Virtual Kitchen Designer, Bathroom Visualizer, and Stacked Stone Visualizer—allow users to preview products in their space or similar environments, helping to bridge their design vision with real-time product views. MSI also provides visualizer tools and product page embedding for our channel partners, giving them an easy-to-implement design tool and product selection directly on their website.

Online Tools

Favorites Tool: This tool is located at the top right of our website. This tool allows users to easily save their favorite products, share selections with contractors or collaborators, and generate a custom product catalog featuring the chosen items.

Image Search Tool: Upload a close-up photo of the product you're looking for, and this tool will instantly find an exact match or suggest similar alternatives.

Contractor/Dealer Referrals

Homeowners can use the Dealer Locator tool on the MSI website to connect with local retailers to purchase their selected products.

Product Support

Our MSI Chicago showroom team provides personalized support. Whether you need help comparing materials, understanding technical specifications, or coordinating selections with your contractor or designer, we are here to help.

Serving Homeowners, Designers & Trade Professionals

Homeowners

We support homeowners who visit independently, work with trade professionals, and access our online resources on our website.

Independent homeowners: Walk-in visitors without a referral can view our entire product selection, receive staff assistance, and use a QR reader to select samples to take home. Visit us for design inspiration, expert guidance, and seamless connections to trusted dealers to help make your dream surfaces attainable.

Homeowners referred by a trade professional: If an MSI partner refers you, your contractor or designer can schedule slab, flooring, and tile viewings, as well as product selection appointments, on your behalf.

Designers

We provide an environment where designers can bring clients, offering a broad range of materials, guided support, and sampling options to bring design concepts to life. We aim to be a collaborative design hub for your client presentations.

Trade Professionals

MSI empowers our channel partners—dealers, retailers, contractors, fabricators, designers, and builders—through a comprehensive suite of tailored support tools and services. Partners gain access to MyMSI, our dedicated industry portal, offering seamless ordering, direct communication with product support teams, and easy submission of merchandising requests for product display. They can place MSI’s client-facing web tools and product collections on their website, apply to become an authorized dealer, and once approved, be showcased on MSI’s Dealer Locator. With MSI’s broad reach of millions of annual website visitors, our dealer locator connects our partners to homeowners actively searching for trusted sources for their projects.

MSI Chicago offers in-person and digital support, including showroom resources, as well as end-to-end homeowner services. We provide slab delivery, design consultations, and homeowner selection appointments to help partners streamline project execution. Our goal is to ensure that partners can deliver premium materials alongside top-tier service, thereby strengthening their business and enhancing customer satisfaction.

Flooring Retailers: We offer a range of flooring options, including porcelain, ceramic, luxury vinyl, and engineered hardwood, at competitive prices. Our merchandising solutions include sample boards, grouted panels, and a diverse collection of flooring displays.

Countertop Fabricators: We offer slab delivery, competitive pricing, and a large inventory of Q™ Quartz slabs, natural stone slabs, porcelain slabs, prefabricated countertops, and sinks. Homeowner slab selections can be prescheduled and managed by our team to save time.

Home Builders: We assign dedicated representatives, offer curated upgrade surface product packages, and maintain in-stock materials. We provide complimentary materials for model homes to help support sales. You can preschedule slab selections with your homeowners, and our support team will manage the appointment.

Kitchen and Bath Dealers: We offer in-stock materials for kitchen and bath projects. Dealers, contractors, and designers can meet with homeowners in our showroom to explore styles and options.

Flooring Contractors: We supply the latest styles of porcelain and ceramic tiles, luxury vinyl, engineered hardwood, and installation materials with dedicated contractor support. Our support team can manage prescheduled flooring selections with your homeowners.

Hardscaping Dealers: We offer a wide range of outdoor products, including porcelain and stone pavers, outdoor tiles, countertops, stacked stone, flagstone, turf, and pebbles, and provide referrals to homeowners.

Design Centers: We support builders with a broad selection of surfaces and representatives to tailor programs for projects of any scale.

Architects & Designers: We enable architects and designers to source surfaces for projects in a single visit. Our consultants provide architectural binders with guided tours through the latest patterns, textures, and colors.

MSI Chicago actively supports our channel partners by participating in industry organizations such as the National Kitchen & Bath Association (NKBA) and the National Association of the Remodeling Industry (NARI).

Visit MSI Chicago

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Located at 1441 Jarvis Ave in Elk Grove Village, MSI Chicago offers a vast selection of countertops, tile flooring, and wall surfaces. Homeowners, designers, and trade professionals can explore our products, utilize our visualizer tools, collect samples, and connect with our expert team for product guidance, referrals, or assistance with setting up a trade account. Call (847) 725-6500 or visit us for personalized support.

Since 2005, MSI Chicago has actively supported the local community through charitable initiatives, including material donations to the Gary Sinise Foundation and Boys Hope Girls Hope of Illinois. Experience the selection, tools, and service that make MSI Chicago a trusted resource throughout the region. Let us help bring your next project to life.