Our Purpose (Why we exist): To make dreams attainable.
Our company was founded on a beautiful ideal: We find joy in helping everyone make their dreams a reality. This Purpose applies to
our suppliers and customers, to end-consumers, and to our own employees.
Our Vision (What we aim to achieve): To achieve growth at double the industry rate while expanding the size of the market.
We believe in our industry and its role in making the world a more beautiful place. As one of its leaders nationally, we have a responsibility
to help shape the industry’s future and ensure its growth.
Our Mission (How we will achieve our Vision): We will achieve sustained growth through
- business innovation,
- a diverse assortment of affordable and accessible products
- geographic expansion
- attentive partner support, and
- a culture of respect and teamwork.
Our mission is ambitious, wide-ranging—and attainable, through dedication and hard work. Together, we know we can achieve it.