MSI is gearing up to roll out its latest collection of new surface Coverings trade show next month. The event
will be held at the Orange County Convention Center in Orlando, Florida, on
April 4-7, 2017. MSI, the largest premium surface supplier in North America,
will introduce a wide variety of cutting-edge collections—including porcelain,
ceramic, quartz, and recycled glass — at booths #3880 and #4080.
The market continues its trend toward more 3D wall tiles, wood lookalikes, and geometric
patterns. MSI addresses the demand with a newly expanded porcelain and ceramic
tile lineup featuring standouts like Adella and Kenzzi Porcelain. For homeowners
looking to create statement walls with imaginative designs and textures, Adella
Porcelain & Ceramic offers a modern palette in large format, 3D ceramic
wall tiles with coordinating porcelain floor tile. Kenzzi Porcelain provides
the timeless look of encaustic tiles in stylized flowers and mod geometrics in
floor and wall tiles. The team will present other unique lines like Watercolor
Porcelain plank tiles with a light-as-air brush stroke design, and Brickstone
Porcelain which is inspired by stacked stone and brick looks. One of the most
versatile debuts, Livingstyle Porcelain, is an indoor/outdoor large format tile
collection with pavers, designed to capture the raw beauty of limestone. Turin Ceramic features an economical large
plank floor tile with never-seen-before linear wood looks. Attendees can also
peek at the reimagined Recycled Glass decorative mosaics line, complete with
natural stone, textile, and wood-inspired tiles in trendy hex and subway
patterns.
A coast to coast obsession
with quartz countertops has generated a wave of new styles in the company’s Q Premium Natural Quartz
collection. Seven
innovative new colors offer designers, architects, and builders more options
for creating a dreamlike space for their clients. From the whispery veining of
Carrara Marmi™ to the even softer ones in Carrara Caldia™ to the dramatic
movement in Calacatta Laza™, each of these new selections take a style cue from
luxurious white marble – right down to the realistic veining. As the trend for
concrete looks escalates, the team will also introduce two new concrete finish
styles in Babylon Gray Concrete-Finish™ and the black stunner Midnight Majesty Concrete-Finish™
Rup Shah, President at MSI, said, “We remain focused on next generation design
trends that combine high-quality materials with innovative technology to bring
authenticity, durability, and affordability to all the varied global styles we offer. With 25,000 people in attendance at
Coverings, there isn’t a more exciting venue to reveal new additions to our
line. Since we share a common passion for bringing the best of the best
surfaces to the U.S. market, the event is always inspirational.”
MSI is also proud to announce that two members of its
team will deliver noteworthy presentations at the conference. Emily Holle,
Director of Trend and Design, will share inspired tips on planning a phenomenal
showroom in her talk Site
Lines - Tips from the Trade on Designing Showrooms Allyson Humphries, Sales Director, will contribute to the
Women in
Stone Speed Mentoring & Leadership Workshop– a cutting-edge network-building discussion focused on personal branding.
To learn more about the show or to schedule an appointment with MSI
representatives, please visit our Coverings webpage.
Founded in 1975, MSI is the leading supplier of premium surfaces in the U.S. - including
flooring, countertops, decorative mosaics and wall tile, and hardscaping
products. The company offers an extensive selection of granite, marble,
porcelain, ceramic, quartz, glass, quartzite, among other styles. Headquartered
in Orange, California, MSI has distribution centers across the United States
and Canada and maintains over 125 million square feet of inventory, imported
from over 36 different countries on six continents. For more information on
MSI, visit
www.msisurfaces.com