Identifiers: Name, Postal Address (including country, state, and city), email address, title. |
Yes |
Responding to inquiries;verifying customer information; maintaining or servicing accounts; responding to technical questions; counting ad impressions to unique visitors; fulfilling orders, processing payments, protecting against malicious, deceptive, fraudulent, or illegal activity (or legal prosecution). |
Consumers (including from the consumers’ devices); website, visit logs, sales representatives; third party service providers; affiliates. |
Third-party sales representatives; service providers; affiliates. |
Sensitive Data: Name, address, telephone number, credit or debit card number. |
Yes |
Responding to inquiries; verifying customer information; maintaining or servicing accounts; responding to technical questions; processing payment, providing customer service, protecting against malicious, deceptive, fraudulent, or illegal activity (or legal prosecution); |
Consumers (including from the consumers’ devices); website, visit logs, sales representatives; parent corporation; third party service providers; affiliates. |
Third-party sales representatives; service providers; affiliates. |
Protected classification characteristics under California or federal law. |
No |
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Commercial information: Product categories of interest, Product number of purchase products, Proof of purchase, serial number of product purchased, purchase history. |
Yes |
Maintaining or servicing accounts; providing customer service; providing payments; providing financing; processing or fulfilling orders and transactions; verifying customer information; providing advertising or marketing services. |
Consumers (including from the consumers’ devices); website, visit logs, sales representatives; advertisers; third-party service providers; suppliers; manufacturers. |
Third-party sales representatives; service providers; affiliates; advertising networks. |
Biometric information: Customer service voice recordings, images. |
Yes |
Providing customer service; protecting against malicious; deceptive; fraudulent; or illegal activity (or legal prosecution). |
Consumers |
Third-party sales representatives; service providers. |
Internet or other similar network activity: Information regarding a consumer’s interaction with an internet website or application. |
Yes |
Auditing related to a current interaction with a consumer; detecting security incidents; short-term, transient use; performance of services on behalf of MS International; research for technological development and demonstration; verifying or maintaining the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by MS International; Improve, upgrade or enhance the service or device that is owned or controlled by MS International. |
Consumers (including from the consumers’ devices), website. |
Third-party sales representatives; affiliates; advertising networks; internet service provider; data analytics providers; operating systems and platforms. |
Geolocation data. |
Yes |
Providing customer service; protecting against malicious; deceptive; fraudulent; or illegal activity (or legal prosecution). |
Consumer; on-site video |
Third-party sales representative; service providers |
Sensory data. |
Yes |
Providing customer service; protecting against malicious; deceptive; fraudulent; or illegal activity (or legal prosecution). |
Consumer; on-site video |
Third-party sales representative; service providers |
Professional or employment-related information. |
No |
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Student Records |
No |
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Inferences: Purchase date of product, purchasing tendencies. |
Yes |
Responding to inquiries; verifying customer information; maintaining or servicing accounts; responding to technical questions; counting ad impressions to unique visitors; fulfilling orders, processing payments, protecting against malicious, deceptive, fraudulent, or illegal activity (or legal prosecution). |
Inferred. |
Third-party sales representatives; service providers; parent corporation. |