For the first time at any event, visitors
will find the latest MSI collections arranged by trend Stories.
20, 2018 -- MSI, North America’s Leading Supplier of Premium Surfacing
Products, will introduce
an innovative trend-focused merchandising approach at Coverings on May 8-11, 2018
at the Georgia World Congress Center in Atlanta. To capitalize on the way
consumers shop for flooring, countertops, and hardscapes, MSI will arrange
booths #3880 and #4080 by the Top 5 Trends of 2018. For the first time at any hardscapes,
MSI will arrange booths #3880 and #4080 by the Top 5 Trends of 2018. For the
first time at any event, visitors will find the latest MSI collections arranged
by trend stories: Force of Nature, Pattern Palooza, Tricked Out Tile, Striking
Movement, and Off the Wall Dimension.
From Italian marble in kitchens and baths to travertine pavers on the terrace,
MSI’s Force of Nature trend brings the
company’s passion for natural stone into focus. In Pattern Palooza,
encaustic-inspired Kenzzi and Bianco Dolomite Geometrica Polished are favorites
bringing the booth to life. Homeowners have put woodlook tile,
marble-lookalikes, and other style twins on the map for the Tricked Out Tile
trend. Three-dimensional collections like Dekora Porcelain and Adella Porcelain
lead the way in the Off The Wall tile trend. MSI Surfaces like bookmatched
STILE and Q Premium Natural Quartz from Striking Movement will round out the top
trending stories at Coverings.
Between a full-sized outdoor display equipped with Arterra Porcelain Pavers and
an entire wall devoted to the most-sought-after patterns on the market, each
trend section features MSI hero products punctuated by graphic elements and a
storyline. The creative force behind the new layout is Director of Trend and
Design, Emily Holle. “By switching up our booth layout to represent high-demand
trends, it’s our opportunity to be at the forefront of design, and tell a
compelling story about the looks that drive our industry. We hope that showcasing
popular lines like Stile and Kenzzi in this fresh way creates more buzz and
draws visitors like never before,” said Ms. Holle.
A substantial shift from displaying products by material, the booth redesign
reflects consumer behavior. Social media has
effectively changed the way homeowners interact with trends, and MSI’s new
booth design supports how they shop for surfaces. It also cuts through the
plethora of products at the show and gives MSI trade partners compelling market
insights. “The more flooring retailers know about surface trends, and where our
collections fall within these trends, the better equipped they are to use this
information strategically in their showrooms,” said Manny Llerena, Director Sales & Marketing. “Everything
starts with the formulation of trends. Consumers go to sites like Houzz and
Pinterest, and when its time to develop ideas for their own homes, they look to
the trends that inspire them. If our retail customers adopt
our new merchandising blueprint, it puts them at a competitive advantage,"
Mr. Llerena continued.
In addition to presenting their new merchandising approach, the team will launch
its Augmented Reality tool at the venue.
The web based mobile phone app is designed to give users— wherever they may be—
the ability to visualize on their own floor over 400 flooring products with a
simple click of the button from MSI’s website.
Founded in 1975, MSI is the leading supplier of premium surfaces in the U.S. -
including flooring, countertops,decorative
mosaics and wall tile, and hardscaping products. The company offers an
extensive selection of granite, marble, porcelain, ceramic, quartz, glass,
quartzite, among others. Headquartered in Orange, California,
MSI has distribution centers across the United States and Canada and maintains
over 125 million square feet of inventory, imported from over 36 countries on
six continents. For more information on MSI, visit www.msisurfaces.com.