MSI Announces the Launch Of Everlife: A Comprehensive Line of Luxury Vinyl Tile (LVT )

09/12/2018

August 21, 2018 -- MSI, North America’s Leading Premium Surface Supplier, successfully launched EverlifeTM, a comprehensive line of Luxury Vinyl Tile (LVT) this past month. The company introduced five natural wood look collections in two versatile lines, Waterproof Rigid Core and Dryback Flexible Gluedown. MSI is positioned to meet the demand of the fastest growing segment in flooring with one of the best selections of LVT in the market. Across twenty-eight distribution centers in North America, the massive scale product launch gives MSI trade partners unprecedented access to the most compelling looks in the flooring industry. The launch of Everlife enables retailers to partner with one company for all their floor, wall, countertop, and hardscape needs.  Everlife is backed by warranty and FloorScoreTM and GreenGuardTM Gold certification. A modern-day flooring solution made to last, MSI’s worry-proof line outperforms its natural wood and laminate counterparts without compromising style.

Sam Kim, Vice President of MSI, said “Everlife is constructed of the hardest working materials in the flooring industry. But it’s Everlife’s on-trend designs and the latest technology that sets it apart from other LVT. The line’s imaging is so detailed that you can’t tell it apart from authentic hardwoods. Just as important, Everlife’s true-to-life textures pass the look and feel test.” The company’s Rigid Core collections, Cyrus and Prescott, are 100% waterproof 7”x48” rigid core flooring with pre-attached IXPE underlayment – which are suitable for all interior locations of the home. “Our Waterproof Rigid Core collection’s Uniclic system with pre-attached underlayment make installation fast, easy, and affordable,“ Mr. Kim continued. Everlife, designed for both residential and commercial installations, also includes Katavia, Glenridge, and Wilmont- Dryback Flexible Gluedown collections featuring 6”x48” and 7”x48” planks. The Everlife collection includes coordinating trims, so it’s easy to create seamless interiors.

MSI focuses their sizable initial LVT offering on wood look planks – which leads the market demand. Emily Holle, Director of Trend & Design, said, “There’s a lot of buzz around Everlife because its up-to-the-minute color and style trends appeal to a broad range of demographics. Gorgeous grays and greige-infused blondes top the modern end of the LVT colorway. For the classics, rich browns reflect a move away from excessive drama towards a simpler aesthetic.” The result is a more natural representation of wood tones, saw marks, and grains. Retailers can expect styles with organic-looking movement and fewer knot holes.

“There’s still drama in the mix,” said Ms. Holle.  “Reclaimed wood looks, for example, make a bold statement with solid tones and heavy blends of color, but they’re a bit more sophisticated than years past.” Style-wise, Everlife is a window into what homeowners are gravitating toward - from Scandinavian-influenced coastal vibes to mixed-width refined rustics.

Everlife is tailor-made for families who are tough on their surfaces. “The line combines beautiful aesthetics and affordability – which opens the door to more families who in the past could only afford laminate flooring or carpet. Consumers can rely upon our Luxury Vinyl Tiles while bringing home trends once beyond their budgets. When you factor in full warranties, and realistic wood looks the likes of which we haven’t seen before, the collection is expected to provide record growth for MSI’s trade partners, ” said Alan Smith, Director of LVT Product Development.

 

Founded in 1975, MSI is the leading supplier of premium surfaces in the U.S. - including flooring, countertops, decorative mosaics, wall tile, and hardscaping products. The company offers an extensive selection of granite, marble, Luxury Vinyl Tile, porcelain, ceramic, quartz, and quartzite —among others. Headquartered in Orange, California, MSI has over twenty-five distribution centers across the United States and Canada and maintains over 125 million square feet of inventory, imported from over thirty-six countries on six continents. For more information on MSI, visit www.msisurfaces.com.