built a new, state-of-the-art Innovation Center for its National Marketing
& Merchandising Team. Growth of the Team, company-wide expansion, and an
enhanced focus on marketing and merchandising prompted investment in the
Atlanta, Georgia facility.
houses MSI’s marketing, trend and design, web, digital and social media,
merchandising, and channel-focused teams. Designed to accommodate MSI’s continual
growth, it’s one of the largest facilities of its kind in the industry — with
enough space to more than double the size of the National Marketing &
Merchandising Team. The Center exemplifies MSI’s commitment to backing its
products with industry-leading physical — and virtual — marketing and
merchandising solutions, and includes significant warehousing space for
sampling, displays, product reviews, and display board construction.
progressive design elements, including the extensive use of glass, high
efficiency LED lighting, and abundant natural light, were incorporated into the
space. Casual seating areas encourage impromptu meetings, and a training room is
available for planned events like conferences, staff roundtables, and customer
presentations. MSI flooring, countertops, decorative mosaics and wall tiles, as
well as hardscaping products are used extensively throughout the Center, both
highlighting the brand’s versatility and allowing company associates to get
hands-on with a breadth of MSI products.
hub of the new office is an open-concept workspace designed to stimulate
creativity, innovation, and collaboration. Workstations have low partitions and
office suites are clad in glass to further facilitate communication. Al Pacheco,
VP of Marketing at MSI, comments on the innovative design, “Our Team is already
capitalizing on the open-concept workspace and enjoying new levels of success. What’s
more, we anticipate that the modern, collaborative nature of the space will
help us attract and retain the industry’s top talent.” He adds, “This office
symbolizes the MSI brand. It’s modern and high-tech, yet recognizes that strong
relationships — both among our associates and with our clients — are critical
to long-term success.”
in 1975, MSI is the leading supplier of Premium Surfaces including flooring,
countertops, decorative mosaics and wall tile, and hardscaping products. MSI’s
product offering includes an extensive selection of granite, marble, porcelain,
ceramic, quartz, glass, quartzite, and other natural stone products.
Headquartered in Orange, California, MSI also maintains distribution centers
across the United States and Canada. MSI’s product line is imported from over
36 different countries on six continents bringing the very best products to the
North American Market. The company maintains an inventory of over 125 million
square feet of material.
For more information on MSI, visit: www.msisurfaces.com