MSI’S Zeroslip™ Technology: Safety Meets Style With W™ Engineered Hardwood Flooring

April 09, 2024


If you desire the charm of genuine hardwood but its maintenance is too much, MSI’s W Luxury Genuine Hardwood Planks is an outstanding option. These planks offer the sturdiness and stability of plywood with the allure of authentic wood.

The flooring is luxurious and safe thanks to MSI’s proprietary ZeroSlip Technology, which dramatically reduces the risk of slips and falls. With its opulent aesthetics and straightforward maintenance requirements, it’s perfect for homeowners and business owners seeking an upscale yet practical option.  

ZeroSlip Technology: The Pinnacle of Safety

mccarran-kentsea-oak-engineered-wood-flooringMcCarran Kentsea Oak Engineered Wood Flooring

W Engineered Hardwood Flooring has our proprietary ZeroSlip technology, formulated for safety and security underfoot. This technology offers exceptional slip resistance far exceeding the industry’s standard, significantly reducing the risk of slips on wet and dry floors.

This makes the flooring ideal for diverse applications, from the high-moisture bathroom to the spill-prone kitchen.   

The Authenticity of Real Wood

ladson-montevideo-oak-engineered-wood-flooringLadson Montevideo Oak Engineered Wood Flooring

Every product in our W collection features a layer of 100% real wood, giving you authentic wood bolstered by the additional perks of multiple plywood layers. The engineered core provides each plank’s durability for a well-rounded and beautiful option.

The plywood layers are hidden by a sheet of authentic hardwood, so you’ll get the aesthetic and practical advantages of genuine wood. For example, real wood offers timeless beauty and impressive versatility with numerous color palettes and aesthetics.

It’s easy to clean and maintain, requiring no more than regular sweeping, vacuuming, and mopping to preserve its good looks, so it’s a practical choice, especially in busy homes.

What Is Engineered Hardwood?

mccarran-northcutt-engineered-wood-flooring-2McCarran Northcutt Engineered Wood Flooring

Engineered hardwood features a blend of genuine wood and plywood layers. The combination meshes their high points, drawing from the plywood’s stability and durability while boasting the timeless aesthetics of genuine hardwood.

Unlike traditional hardwood planks, which feature a solid timber slab, engineered hardwood has multiple layers of plywood and wood veneers nestled beneath a thin layer of authentic wood. The lower layers are made of cross-grained plywood, while the upper layer, called the pinnacle or wear layer, is genuine hardwood. The finished product is highly durable and resilient to warping and expansion, making it an excellent, versatile alternative to solid hardwood.

Environmental Stewardship and Sustainability

ladson-bramlett-engineered-wood-flooring-Ladson Bramlett Engineered Wood Flooring

Our W genuine hardwood flooring is crafted to reflect our commitment to environmental stewardship and sustainability. We employ sustainable harvesting methods to promote natural resource conservation and engineer each plank to meet various indoor safety credentials.

These credentials include GREENGUARD Gold, CARB, FloorScore®, and TSCA, each designed to certify against harmful emissions and regulated chemicals. Furthermore, these planks are Lacey Act Compliant, designed to combat illegal harvesting and trafficking of plants and animals to safeguard against climate change risks and deforestation. 

Industry-Leading Warranty for Peace of Mind

mccarran-whitlock-engineered-wood-flooring-2McCarran Whitlock Engineered Wood Flooring

At MSI, we recognize the need for a strong warranty that protects your investment. Flooring is a substantial investment, and considering the amount of wear and tear it experiences, a robust warranty is essential.

Every purchase of our W flooring is accompanied by a top-tier warranty, ensuring peace of mind about the protection of your new flooring. The selections available within these ranges come with a lifetime limited structural warranty. In addition, our Ladson Series is further supported by a 30-year limited residential warranty and a 5-year light commercial warranty. The McCarran Series extends this promise with a lifetime limited residential warranty and a 10-year light commercial warranty, reinforcing our commitment to your satisfaction and impeccable product quality.

Get the Best of Safety and Style with MSI’s ZeroSlip W Engineered Hardwood Floors    

When safety and style are equally important, MSI’s W Luxury Genuine Hardwood Planks are an excellent choice. Our proprietary ZeroSlip technology reduces the risk of slips and falls, so these beautiful floors are a premium pick for both.

Whether you prefer soft blondes and creamy taupes or bold browns and moody grays, this collection has something for nearly every color palette and personal preference. These planks are versatile enough to do it all, from classy kitchens to serene bathrooms.

If you need help selecting the perfect fit for your home, chat with our experts online, visit a local MSI showroom, or contact an authorized MSI retailer near you! 


MSI’s Zeroslip Technology: Safety Meets Style with W Engineered Hardwood Flooring
The Warm Tones of Laurel and Laurel Reserve Luxury Vinyl Plank Flooring
Exploring the Benefits of Luxury Vinyl Plank Flooring
9 Essential Factors for Choosing the Perfect Engineered Wood Flooring