07/27/2020 - MSI Launches the First in Industry Multi-Surface Visualizer Tool to Aid Customer Decision Making


MSI, the leading supplier of flooring, countertop, wall tile, and hardscaping products, launches the industry’s first multi-surface visualizer allowing consumers to visualize with the click of a button how any MSI product will look on the floor, countertop,and wall, within a single digital experience.

MSI was one of the first to introduce augment reality to the industry in 2018 with the introduction of a series of augmented reality tools originally aimed at the floor to help buyers bring product selections to life. Over the last two years, MSI was also the first to roll out separate augmented reality enabled visualizers for the countertop and the wall. With this latest innovation, MSI has integrated all three visualizers into a single experience providing consumers a more dynamic experience for any project.

By simply uploading an image, the application automatically and quickly detects the different flooring, countertop, and wall surfaces within a single image. Users can then select and view different MSI product materials for each surface. Other exciting features include the ability to save, email, and share images, sort by color, material type and design, rotate surfaces, and visualize different sizes for a single color. Customers can also select product favorites from within the visualizer and make direct sample purchases of the visualized product.

Rup Shah, President of MSI comments, “Since we launched our first web based augmented reality application over two years ago, the response from customers has been phenomenal. Our customers love the ability to provide the end consumer with instant gratification and increased confidence in their selections resulting in a much higher close rate. The multi-surface visualizer is a complete game changer, taking the interactive experience to the next level. We will continue to aggressively invest in innovative digital technologies as we look to the future of marketing our products.

Please visit the multi-surface visualizer at multi surface visualizer to see your space come to life with MSI products.

Founded in 1975, MSI is a leading supplier of flooring, countertop,wall tile, and hardscaping products in North America. Headquartered in Orange, California, MSI also maintains over 30 state-of-the-art showroom and distribution centers across the U.S. and Canada. MSI's product line includes an extensive offering of quartz, porcelain, ceramic, LVT,natural stone and glass products imported from over 36 countries on six continents.