MSI,
North America’s Leading Supplier of Premium Surfacing Products is excited to
announce the debut of its innovative augmented reality (AR) feature.
MSI’s industry-leading
augmented reality tool is now available on the company’s recently modernized website.
With a few
clicks or taps, the tool allows users to instantaneously see any of MSI’s
flooring products on the floor of their choice.
Rup
Shah, President of MSI, comments, “Technologies like AR are quickly becoming an
integral part of the consumer buying cycle. With the release of MSI’s AR
Tool—an innovation our competitors don’t offer—we’re giving consumers the
unique opportunity to engage with MSI products on a personal level, from the
convenience of their mobile device.” Shah adds, “During beta testing, user
response was literally jaw-dropping—consumers couldn’t believe the quality and
speed of the rendering. We’re incredibly excited to take the customer
experience to entirely new heights with the help of AR technology.”
Unlike
many AR tools, MSI’s AR feature does not require the user to download an app,
nor does it require the user to select the corners of the surface they want to
alter—instead, the tool automatically detects the space. To get started, the
consumer finds a flooring product they like, then clicks or taps the “See This
on My Floor” button conveniently located under the product image. Next, they choose
“Take a Photo of My Room” then “Use Photo” and immediately (no waiting like
other AR tools) the flooring product is rendered into the image of their room. Alternatively,
rather than uploading an image, the user may choose from six prepopulated room
scenes including a spacious kitchen, contemporary master bathroom, grand foyer,
and more.
Once the
image is rendered users can take any number of next steps. Options include selecting
a different sized tile, rotating the tile ninety degrees, or tapping “Change
Product” to select a new product or filter by look, color, or material type—all
without leaving their rendered room scene. This makes the tool incredibly
valuable when comparing how several different tiles may look in the same room—a
feature designers, retailers, and homeowners are sure to appreciate.
Once
the user has honed in on the products they’re interested in they can find their
nearest MSI dealer or MSI showroom to see
the products in person. Or, order a sample, share the products via email, or
post them to social media. Although optimized for mobile, the AR feature also works
well on desktop.
Explore
MSI’s vast inventory of on-trend flooring tiles and give their advanced AR Tool
a try.
Founded in 1975, MSI is the leading supplier of
premium surfaces in the U.S. - including flooring, countertops, decorative
mosaics and wall tile, and hardscaping products. The company offers
an extensive selection of granite, marble, porcelain, ceramic, quartz, glass,
quartzite, among other styles. Headquartered in Orange, California, MSI has
distribution centers across the United States and Canada and maintains over 125
million square feet of inventory, imported from over 36 different countries on
six continents. For more information on MSI, visit
www.msisurfaces.com