Realism in surface design goes beyond visuals. At MSI, advanced texture technologies are engineered to replicate the look and feel of natural materials while delivering the performance today’s spaces demand. From porcelain tile to luxury vinyl and hybrid rigid core, each surface is thoughtfully designed to bring depth, dimension and authenticity to every room.

TileTouch™ Surface Technology

TileTouch™ represents a breakthrough in porcelain tile manufacturing, using next-generation finishing techniques to create dimensionally rich and authentically tactile surfaces. Designed to replicate the natural beauty of stone, wood, and organic materials, TileTouch™ achieves harmony between texture and graphics while maintaining the durability of porcelain.

WALLINGFORD BLONDE | SHORECLIFFS™

Embossed-in-Register Wood Looks

Embossed-in-Register technology aligns surface texture precisely with printed graphics, creating wood-look LVT and hybrid rigid core flooring that feels remarkably natural underfoot. This attention to detail delivers next-generation realism with the durability and waterproof performance modern spaces require.

Lappato Finishes

Lappato finishes combine the soft texture of a matte surface with a subtle sheen, creating depth and movement that feels refined and sophisticated. This finish highlights natural variation while offering a balanced look suited for both floors and walls.

MACLAND | WAYNE PARC RESERVE™

UltraMatte™ Finishes

UltraMatte finishes deliver the authentic look of hardwood with a refined matte appearance designed for modern living. This low-sheen surface enhances natural wood visuals while reducing glare and reflections, creating a warm and sophisticated feel. Paired with durable, low-maintenance performance, UltraMatte offers the beauty of hardwood with the practicality today’s spaces demand.

FLOORING FOR EVERY SPACE

Style, performance and choice across every flooring category.