Everlife™ LVT Launch: A Trendsetting Success

MSI successfully launched Everlife™, a comprehensive line of Luxury Vinyl Tile (LVT) this past month. We introduced five natural wood look collections in two versatile lines, Waterproof Rigid Core and Dryback Flexible Gluedown. MSI is positioned to meet the demand of the fastest growing segment in flooring with the best selections of LVT in the market and millions of square feet in stock. Across twenty-eight distribution centers in North America, the massive scale product launch gives MSI trade partners unprecedented access to the most compelling looks in the flooring industry. The launch of Everlife enables retailers to partner with one company for all their floor, wall, countertop, and hardscape needs. All Everlife products are backed by industry-leading warranties; up to a lifetime residential warranty, up to a 10-year warranty for light commercial, and up to 5 years for commercial applications. Additionally, every LVT in the Everlife Collection is FloorScore™ and GreenGuard™ Gold certified. A modern-day flooring solution made to last, MSI's worry-proof line outperforms its natural wood and laminate counterparts without compromising style.

Wood Looks the Likes of Which We've Never Seen Before

Everlife sets itself apart with high-resolution wood imaging technology—which creates authentic-looking planks indiscernible from the real thing. The line's hyper-detailed aesthetics include true-to-life textures, so it quickly passes the look and feel test. Our Waterproof Rigid Core collections, Cyrus and Prescott, make installation anywhere inside the home fast, easy, and affordable and feature 7"x48" planks with pre-attached IXPE underlayment. Designed for residential and commercial installations, Everlife also includes Katavia, Glenridge, and Wilmont: Dryback Flexible Gluedown collections with 6"x 48" and 7"x 48" planks. The line's coordinating trim makes it easy for designers, builders, and architects to create seamless interiors.

Use MSI's innovative Floor Visualizer to view any Everlife product virtually rendered on your residential or commercial floor. Simply click the "SEE THIS ON MY FLOOR" button located under the product image to get started.

50 Trending Colorways: Inspiration Abounds

Appealing to a broad range of consumer preferences, Everlife's colors and styles reflect the current trends ubiquitous in the design world. From Scandinavian-influenced coastal vibes to mixed-width refined rustics, you'll find gorgeous grays and greige-infused blondes topping the modern end of the LVT colorway. For the classics, rich browns reflect a move away from excessive drama towards simpler aesthetics. (Expect a more natural representation of wood tones, saw marks, and grains styles, resulting in organic-looking movement, fewer knot holes.) For styles with gravitas, the solid tones and heavy blends of color in the reclaimed wood looks make a bold statement, but they're a bit more sophisticated than years past.

Good design is always in style.

Everlife's Accessibility Expected to Foster Record Growth

Together with our retail and distribution partners, we're making it possible for more families to bring home modern-day trends in reliable Luxury Vinyl Tiles. The definition of accessible, Everlife combines beautiful aesthetics, full warranties, and affordability in a durable environmentally-friendly package.

Take a First Look Now.

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